Dunkin’ Donuts – without doubt, is part of the American lifestyle since their beginnings in the 1950’s. The company’s heritage and quality of products made them export their products through franchising operations so that Dunkin’ Donuts can now be enjoyed by people worldwide.

We developed a strategy for the retail design for Dunkin’ Donuts Beijing flagship store as well as their Merchandise, Packaging and out-of-store items. Together with their team we crafted a compelling visual narrative that tied to Dunkin’ Donuts unique heritage and achieved to reconnected their local audience through a theme and imagery, that has been matched to suit the tastes of local culture.